Creative professional working across photography, short-form film and applied research, turning observation into image and insight into strategy for organisations that want to move differently.
Step into how I see the world: fleeting light, quiet corners, unguarded faces, and the small details everyone else walks past. Hover to pause on a moment.
From concept to publish: I develop the creative idea, then plan, film and edit the content myself for TikTok, Instagram, LinkedIn and company websites, building videos that grow online exposure, strengthen brand awareness, build trust, reinforce identity and drive real engagement.
Supported the development and execution of marketing and social media strategies for various clients. Contributed to campaign development, content creation, and campaign analysis. Helped manage internal social media channels and translate marketing objectives into effective online content.
Developed and managed content for the social media channels of the B2C brand Damasqué. Analyzed content and campaign performance and translated insights into effective marketing strategies.
Work in a dynamic environment where I perform under time pressure and collaborate efficiently. Mentor new colleagues and develop my communication and customer-oriented skills through daily customer contact.
Developed knowledge and skills in systems change, change management, stakeholder management, and design-oriented research, aimed at supporting organizations through sustainable transitions and creating social and economic impact. Graduated as a Changemaker.
Specialization in media marketing and media strategy. Developed knowledge of content marketing, social media, digital marketing, campaign development, branding, target audience analysis, and concept development.
In-depth study of the cultural, societal, and commercial aspects of the fashion industry. Developed analytical and research skills and gained knowledge of consumer behavior, trends, and brand identity.
Subjects: Mathematics B, Spanish, history, business economics, economics, English, and Dutch.
Alongside photography and film, I work as a Changemaker, the title awarded to graduates of the Master's in Economic Transformation. It reflects a way of working that treats research as a creative act: asking sharper questions, testing ideas in the real world, and translating findings into strategy that organisations can actually use.
A design research report prepared for the Municipality of Amsterdam, examining how pricing structure and communication shape participation in the city's Library of Things, a shared-ownership model for everyday tools and equipment.
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Written for the AMFI Honours Minor, on Dior's record-breaking livestream, the rise of the metaverse fashion show, and what it means for the future of the physical runway.
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A bachelor article on Corteiz, scarcity marketing and Cialdini's principles of persuasion, and how the brand out-hyped Supreme and Off-White at their own game.
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A Popular Culture research paper using Bourdieu's capital theory and Deleuze's philosophy to trace football's journey from factory-town game to luxury spectacle.
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For as long as I can remember, I've looked at the world with curiosity, always wondering how things could be smarter, better, or different. I get energy from analyzing complex problems and coming up with creative solutions that make a real impact. This connects for me with the Japanese concept of ikigai: work where talent, passion, and contribution to society come together.
With my background in Creative Business and Economic Transformation, I connect marketing, communication, and innovation with sustainable change. I work precisely, learn quickly, take initiative, and believe that the best results come from working together and continuously learning from one another.
I'm at my best where strategy meets craft. My strengths sit in creative thinking and problem-solving, which I put to work through photography, video and design as much as through research and writing, and I move comfortably between the analytical and the visual sides of a project. Strong communication ties it together, whether that's presenting findings to stakeholders, briefing a shoot, or writing for an audience.
Outside of work, reading, football and photography keep me curious and give me a wider lens on culture and people, which feeds directly back into how I approach creative and research work. It's this combination, creativity, strategy, photography, video and research, working together rather than in separate lanes, that defines how I work and what I bring to a team.
I move between Dutch, English and Arabic day to day, which has shaped how I think about audiences and translation, not just of language but of ideas across cultures and contexts.
Let's talk.
linkedin.com/in/mohamed-atta-1aaa32286